June 1, 1965Born in the Lab
In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses.
June 30, 1965Proven on the Field
Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4.
July 2, 1969Orange Bowl to Super Bowl
In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use Gatorade to combat the staggering effects of a blistering Missouri sun during training camp. The Chiefs were so impressed with the “Gator coach's aid” that they kept it on their sidelines throughout the entire season.
June 9, 2016Today & Tomorrow
From the lab testing of athletes, to new flavor and delivery system development, to the publication and distribution of scientific research, the Gatorade Company and the GSSI perpetually strive to advance their collective mission of enabling athletes to always perform at their peak.
“The Gatorade legacy is stronger than ever at the University of Florida, most specifically at the College of Medicine”